Printing
Price Your Prints
Underpricing is the most common mistake artists make when selling prints. A sustainable price covers every cost - printing, framing, packaging, and your time - and still leaves a profit after a gallery or marketplace takes its cut. Use the worksheet below to build your price from the ground up. If you print with us, pick a size and paper to drop our live print pricing straight into your costs.
Image
Pricing tips
Count everything a sale costs you - materials, packaging, and the hours you put in.
Price for the gallery wall: build the commission in from day one so retail is consistent everywhere you sell.
Smaller editions justify higher prices - scarcity is part of what collectors pay for.
Raise prices as an edition sells through rather than discounting your remaining prints.
Price your prints
Add up what each print costs you, set your edition and margin, and see the retail price that pays you properly - even after a gallery takes its cut.
Your costs per print
$
$
$
$
Your edition
Prints you'll offer for sale
Printed but not sold - their cost comes out of the edition profit
Selling
The gallery or marketplace's cut of the retail price
Profit on your costs from what you receive after commission
Suggested retail price
$484.00
Total cost per print | $145.00 |
Gallery commission | $193.60 |
You receive | $290.40 |
Profit per print | $145.40 |
Full edition of 25 | |
Edition revenue | $12,100.00 |
Your income | $7,260.00 |
Edition profit | $3,635.00 |
A guide only, not financial advice. Costs are treated as entered; if you're GST registered, remember the GST component is remitted to the ATO - check the details with your accountant.
Ready to make prints worth selling?
Order gallery-grade giclée prints online, or talk to us about editioning your work.